Industrial Machinery
Machinery manufacturing is evolving rapidly. Products are becoming more complex, customers expect customization and speed, while margins are under pressure.
We help you turn that complexity into scalable, digital sales power.
The challenge: complexity, speed and digitalization
Dutch and German machinery manufacturing are known for innovation — but that's precisely where new bottlenecks arise. Companies struggle with fragmented processes, long quote cycles and growing pressure on efficiency and sustainability.
Complex configurations
Machines with thousands of variants and dependencies make the quote process slow and error-prone.
Fragmented processes
Sales, service and production often work in separate silos without data flow.
Slow quote cycles
Many manual steps, emails and Excel lists slow down sales.
No data-driven steering
Decisions are too often based on experience rather than insight.
Efficiency pressure
Higher energy prices and labor shortages require smarter processes.
From complex engineering to streamlined sales
We combine Business Consultancy and Sales Automation to future-proof machinery manufacturers. Our approach ensures shorter quote cycles, lower costs and higher profit per order.
Business Consultancy
Analysis of commercial processes, strategic goals and KPIs.
Design of more efficient lead-to-cash workflows.
Sales Automation
Implementation of Salesforce and Tacton CPQ, including integration with ERP systems.
Setup of approval flows, dashboards and AI support.
How we work with machinery manufacturers
Analysis & Diagnosis
Insight into processes, systems and teams.
Blueprint & Design
Translation of strategic goals into technical design.
Implementation & Integration
Setup of Salesforce & Tacton, connected to ERP.
Adoption & Growth
Training, support and continuous development.
Ready to streamline your sales processes?
Discover our full approachTechnology that works for machinery manufacturers
Tacton CPQ
Powerful configuration for complex products.
Salesforce Revenue Cloud
Faster quotes, approval flows and contract management.
Salesforce Service Cloud
Better aftersales and customer insights.
ERP Integration
Seamless connection between sales and production.
KPI Dashboards
Real-time insight into margin, lead time and performance.
AI & Agentforce
Next-gen assistants for faster decision-making.
Curious which technology best suits your machine portfolio?
Contact usWhat our customers achieve
Faster quote cycle
Fewer configuration errors
Higher conversion from quote to order
Based on average results from machinery manufacturers in the Netherlands and Germany.
Relevance within your organization
From sales to engineering — our solutions help all teams involved in configuration, sales and customer retention.
Sales Management
More control over pipeline and win ratios.
Engineering
Less rework, more standardization.
Management
Insight into ROI and scalability.
Service Teams
Better follow-up and customer retention.
Future-proof your sales process
Discover how NNCourage helps machinery manufacturers accelerate their commercial operations with Salesforce and Tacton.